Search Engine Optimization (SEO) is critical for any business looking to be found at the top of the search engine results pages (SERPs). With a well-researched and properly implemented SEO strategy, your business can gain visibility online when your ideal client is looking for your services.
Managing your business and your marketing efforts can be a lot to juggle as a business owner, especially when it comes to marketing tactics that are constantly evolving, like SEO best practices. Trying to be up to date on all of these changes can be overwhelming.
This is where outsourcing SEO can be a big win for your business. Let’s look at the benefits of outsourcing your SEO, what outsourcing SEO services entail, and what you should be looking for when vetting a digital marketing agency or freelance SEO professionals.
Why you should consider outsourcing SEO for your business
SEO is critical for any business looking to be found at the top of the SERPs. A proper strategy entails a lot of time and energy – from keyword research to link building. Each month you should be updating your website performance and optimizing content, plus adding new, quality content.
The reality is most business owners don’t have the bandwidth to execute well-planned SEO campaigns. Search engine optimization is an ongoing project that requires consistency to be a success.
One of the benefits of outsourcing SEO is that it provides access to a team of experts who can help you manage your SEO strategy without you having to spend hours learning the latest tips and tricks.
When you outsource your SEO efforts to a digital marketing agency or SEO experts, you have access to people whose full-time work is to always be up to date on the latest SEO tactics to boost your organic traffic.
The outsourcing agency’s job typically entails managing all aspects of your SEO alongside your online marketing efforts while constantly working to improve them for better results.
Not only does outsourcing SEO save you time, but it can also help improve your digital marketing campaign performance overall. SEO agencies have in-depth experience in what it takes to get a website to rank for a variety of keywords, which ensures your business is getting the most out of each SEO project.
Effective SEO campaigns should drive a high volume of quality leads to your website and utilizing the expertise of a digital marketing agency will help you do just that.
What to expect when outsourcing SEO
Before outsourcing your SEO, it’s important to get a baseline on where your business is currently ranking so you can set goals for improvement. What SEO have you done to date to rank your website? Do you rank on page one for any keywords in your area?
Search engine optimization is a complex process that encompasses many different tactics to execute at the right times to get your website ranked high in search results. It involves managing both the content and technical aspects of SEO because search engines have a multitude of criteria to get your site to rank.
The outsourcing process will vary depending on the digital marketing agency you choose to work with and what SEO services you need help with. Each SEO agency and freelancer offers a different level of service and SEO expertise. Digital marketing agencies that provide SEO services should at a minimum provide:
- SEO strategy
- Keyword research
- Content creation
- Monthly reports to track your progress
The cost of SEO outsourcing will vary by the amount of work you need support with the experience of the digital marketing agency you are working with, and where your website is currently ranking for numerous keywords. While SEO marketing is very cost-effective, it can take upwards of 6 months to start seeing your site rank on page one across multiple keywords. As a result, outsourcing SEO services is a long-term financial commitment.
What to look for when outsourcing SEO for your business
So, you’ve decided to outsource SEO for your business, but what questions do you ask an SEO company? Most SEO companies offer similar SEO services, but their experience and expertise vary. As with almost any outsourcing project, it’s important to find a reputable outsourcing agency that not only has the necessary skills and expertise but also communicates well and consistently with you throughout the outsourcing process.
When interviewing an SEO expert or a digital marketing agency that does SEO work, start with some of these questions:
1. What makes your SEO team capable of executing a successful strategy for my business?
It’s important to understand the experience of the SEO experts you are talking to. Do they have case studies for past SEO projects they can provide? Have they done SEO for businesses in the same industry as yours? Do they have an in-house SEO team, or do they outsource some of their SEO services?
2. What type of SEO services do you offer?
There are different types of SEO services available, and some agencies specialize in just one, while others provide a blend of services. For example, will your SEO agency do both on-site and off-site SEO? Do they provide content writing services? What about link-building services? Find out what type of SEO services they offer and what SEO work they think needs to be done to achieve your goals.
3. How long will it take for your site to rank?
SEO agencies that say you’ll see immediate results are typically being dishonest. SEO optimizations take a fair amount of time, and while some long-tail keywords may rank quickly, getting broader results takes four or more months.
If a digital marketing agency says it will take less than four months, ask them which of their SEO services will get results that quickly. Perhaps your site performance is very low, so they’ll be able to achieve some quick wins.
While you’re looking for a cost-effective solution, be cautious about outsourcing your SEO to the SEO company with the lowest costs.
4. What tools do you use for keyword research?
One of the benefits of outsourcing SEO is that the digital marketing agency you hire typically has access to a full suite of SEO tools. But these tools aren’t all you need to achieve SEO results.
Google now looks at “user intent,” which means that the keywords you choose also have to be useful for a user searching for them. How does their team research the ways companies like Google determine what to show on results pages?
5. How frequently will you provide reports?
SEO outsourcing agencies should provide monthly reporting on the progress of your website rankings and how many new keywords a month they are actively working on ranking your site for. It’s also very helpful if they can provide recommendations on improving your site, such as ways to increase user engagement or increase click-throughs from the SERPs.
Outsource your SEO and see your business grow
SEO outsourcing is a great way to save time and grow your business via organic traffic that converts to leads. There are a lot of SEO companies out there that can help your company grow. By identifying your goals in advance and asking the right questions, you can find the best SEO company for your needs.
Outsourcing SEO services can give you a competitive advantage over your competitors in the long term. If you’re looking to jumpstart this process, contact us today. Our in-house SEO team has expertise working with companies like yours, and we’d love to boost your SEO efforts.