Our Strategy
Our goal is to help you increase your sales and grow your revenue by fully maximizing your lead flow online. Below is a visual we call “The Digital Rejuvenation Strategy”™. It outlines our roadmap to help you fully maximize your lead flow as you grow your MedSpa and/or Esthetician business.
Our Pricing
While everyone’s marketing needs are different, our minimum investment starts at $1599 per month.
OUR MED SPA MARKETING SERVICES INCLUDE
Best in Class Website Built To Convert
Our program starts with the foundation of your Internet marketing strategy, which is your website. If you don’t have a website that is built to convert visitors to callers, then none of your Internet marketing efforts will bear fruit. We will develop & roll out a new and improved version of your website on your domain www.yourmedspaname.com). The new site will be mobile responsive and optimized for both SEO & Conversion.
The key to an effective SEO strategy for your medical spa business is fresh, unique content. Our copywriting team will write unique content for the top med spa and aesthetician services and 10 of the sub-cities in your service area (Your Main City + 10 sub-cities). We will then incorporate that fresh content into the website with proper on-page optimization.
Link Building & Authority Development
Once design, development, content, and on-page SEO work are complete, the only way to get your site to rise above the competition is by building authority and relevance with quality inbound links. We will systematically develop inbound links from quality sources on your behalf via Competitive Link Acquisition, Article Distribution, Video Distribution, and a variety of other sources.
Map Listing & Directory Optimization
One of the keys to getting ranked on the Google Map in your area is to be listed with consistent information on the important online directory sites. Our team will claim, optimize and build out your map and directory listings on popular map/directory sites such as your Google Business Profile (a.k.a. Google Map Listing), Bing Local Listing, Yahoo Local Listing, Yelp, CitySearch, and many other local directories. We will also do the necessary work to clean up any Name, Address & Phone Number inconsistencies on these online directory sites.
We will work diligently toward top page placement on Google, Yahoo, and Bing in the Organic (non-Pay-Per-Click) section of the Search Engines for the MedSpa and esthetician Related Keywords in and around your service area.
Your online reputation is critical to the success or failure of your internet marketing efforts. To that end, we will be putting a reputation management system in place to alert you as new reviews are posted (Good, Bad, or Indifferent). This way, we can be aware of and address the occasional negative review & syndicate the positive reviews to share the good word. Our “positive review” syndication tool will be set up to automatically post good reviews on your website and social media profiles.
Pay-Per-Click Campaign Management
There are few things more powerful than the combination of effective design, strong copy, SEO & Google AdWords. Let’s face it, you want high-quality leads on a consistent basis, and you need results sooner than later. By rolling out an effective pay-per-click campaign, we can start to generate highly qualified leads right out of the gates as soon as your new website is complete.
There are a lot of moving parts involved in running an effective PPC campaign. We will manage the entire process for you, including setting up the ad groups, selecting the proper keywords, writing effective text ads, and mapping everything to the most compelling landing page. On an ongoing basis, we will review and update your text ads, keywords, bids, and landing pages to maximize conversion and return on investment.
Marketing Automation with Smart Forms
One of the keys to a strong ROI from your online marketing is how effectively you can convert inquiries to “booked jobs.” We’ve found that leads followed up within 5 minutes or less are ten times more likely to book. With that in mind, we developed “Smart Forms,” which will immediately follow up on your web forms via Facebook Messenger, Email, Voice Mail, and/or SMS Text Message.
We will leverage your existing social media profiles on Facebook, Instagram, & Google Posts. As part of this service, our team will be consistently posting to the major social media sites on your behalf on a weekly basis. The majority of the posts will be informational in nature, e.g., “How to choose a MedSpa in Your City”, “Is Botox Right for Me?”, or “Latest Fat Removal Trends”.
Retargeting
This will include configuring the entire process, customizing the ads, setting up the landing pages, and tracking the visits, click-through rates, and costs.
Email Marketing
With our email marketing service, we will manage your ongoing campaign efforts by sending a monthly e-newsletter to your client base on your behalf.
Our team will brainstorm with your team to produce “lead magnets” such as checklists, guides, or similar downloadable content. The purpose of this content is to capture the potential client’s interest and add them to a nurturing sequence that proves your medspa is the authority on the subject. Thus garnering trust to encourage them to reach out for an appointment.
Track, Measure & Quantify
The goal of this program is to help you grow. In order to ensure we are delivering on that objective and to help you quantify the results of our efforts, we will put the following tracking mechanism in place:
- Traffic & Search Trends – We will install Google Analytics on your website so that you can see exactly how many people are visiting on a monthly basis, what words they typed in to get to the site, what pages they went to, etc. You will receive this report every month via email.
- SEO Page Placement Report – We will set up a report with the core keywords that we are looking to obtain placement for and systematically track that placement on Google, Yahoo and Bing.
- Social Media Monitoring Reports – We will monitor Facebook, Instagram, and Youtube to ensure that our social media efforts are effective. You’ll be able to view reports on reach and engagement for both paid ads and newsfeed postings.
