How To Use Location Pages for SEO To Improve Rankings
Location pages are parts of a website that help customers find a business’s location. They include details about the company, including hours of operation, Google Maps, contact information, and recent pictures of the business.
If your medical spa has multiple locations or provides services in more than one area, location pages will help your site gain hits from new and existing customers. Consult the guide below to learn how a location page works and helps your medical spa show up in local search results for multiple cities.
The Importance of Location Pages
Local SEO or search engine optimization is just as important as standard SEO practices. About 46% of all Google searches are for local businesses. With potential patients frequently searching for terms with “close by” or “near me” in the input field, it has become necessary for medical spas to create location pages to attract a broader audience.
When someone types in a keyword or phrase with local identifiers, your location page will show up on Google search results, increasing the chance that they will visit your site and become a paying customer.
Location pages also improve local SEO rankings. Having accurate location data about your company on your web page will boost its organic SEO rankings. The higher your rankings, the more likely search engines will include your business on the first search engine results page.
SEO Best Practices for Local Landing Pages
Local landing pages for each business location or service area provide many SEO opportunities to boost organic web traffic to your business site. More traffic means higher lead generations, especially if the landing pages are separate from the homepage and follow SEO best practices.
Backlinking your location pages to relevant primary pages on your site can increase ranking with Google and other search engines. Attract your target audience within your service areas by following these local SEO tips.
Embrace Local Content Marketing
Local SEO starts with optimized content on your website. All professional websites require relevant and valuable content to trigger Google’s search engine algorithm into including the site on search results pages. To make the page SEO-friendly, research local keywords for each location and have them in your content.
It’s best to use keywords strategically. One mistake med spa owners make is keyword stuffing, which is the act of filling content with irrelevant keywords in the hopes of gaining a higher Google ranking. Unfortunately, stuffing keywords has the opposite effect and signals the algorithm that the content is not valuable.
When optimizing your content, use relevant keywords naturally as they pertain to your business locations. For instance, if you own a medical spa in Murray, UT, you can use Salt Lake City as a keyword to gain attention from people who search for medical spas in the entire area.
Create Clear Calls-To-Action
Once a visitor accesses your location page, you want them to take a specific action. Perhaps your goal is to have more calls and consultations across multiple locations. In that case, you’d include the business location’s phone number and prompt the guest to contact your team.
Web visitors often skim location pages to see what the business is requesting or offering. Make your call-to-action clear and concise, such as, “Call us for a free consultation.”
Include Up-To-Date NAP Information
NAP is short for the business name, address, and phone number. These three components are must-haves for location pages. Information about businesses can change anytime, so ensure that your NAP details are always current for each landing page.
Including NAP on your local business page sends an on-page signal to search engines to increase your local search result ranking. Embed a Google Map with your business’ location on your location page to improve your search rankings further.
Add Relevant Images and Videos
Videos and images also play roles in local SEO for businesses with multiple locations because this type of content is exciting and engaging to consumers. Your location page can become high-ranking by adding a video or image to a blog post with localized alt text.
Improve URL Structure and Title Tags
Effective local SEO business pages need more than in-depth written content. Search engines provide accurate search results when their algorithms can tell what a page is about and how it answers a searcher’s query.
Automatic URLs sometimes consist of random numbers and letters. Make your local business page more straightforward by creating a concise URL with a topic, location, and keyword.
You can also change the title tag to reflect the same information. The tag is what search engines display on results pages as clickable headlines. The more clarity the tags have, the more likely they are to have strong visibility online.
Create a Local Location Page for Each Location
If you run a multi-location med spa practice, you may want to include all locations on a single location page. The locations may trigger the Google algorithm into ranking your page high. Still, it’s better to have separate location pages for each service area.
When you produce unique pages for each location, you can quickly broaden your search traffic to expand your current customer base. Each page will have distinct local keywords to populate under various local searches.
How To Appear in Multiple City Searches With One Website
Google can create a pack of local results based on the searcher’s location. However, some businesses become authoritative enough to register across an entire city or region.
To become relevant to multiple locales, create and claim your company’s Google My Business listing and complete as many fields as possible. Get positive reviews from customers and respond to them. Be sure to mention neighborhood names on each location page.
If competition is heavy for your multi-location business, consider expanding your marketing strategy by using marketing tools like Google Trends to find better high-ranking keywords. It would help if you also researched the competition in your area and their targeted phrases to see how their local search ranking fares against yours.
Work on your metrics to exceed your competition by improving your website quality, online authority, and other elements. Highlight your company’s unique selling positions, and publish them to your Google My Business to trigger the algorithm to display your pages for multiple locations.
Improve Your Local SEO Strategy
Marketing strategies for location pages will boost your business rank, but it takes a bit of time and know-how to reach consumers using search engine results. You don’t need to spend time becoming a marketing expert. Instead, you have the option of reaching out to our team.
Our certified web team understands the SEO game, and we will use our knowledge to generate more leads for your business. Visit our contact us page to send us an inquiry.