There are countless ways to promote your company today. Traditional methods like newspapers, flyers, and mailers still exist, but with digital marketing, you’ll find more affordable and scalable options to help your business grow.
We’ve created a list of our top 10 marketing methods to help small businesses promote their product or service offering. Whether you’re looking to attract new customers or keep existing customers returning, these marketing methods are sure to do the trick.
1. Digital Marketing
Digital marketing encompasses all forms of marketing that use digital technologies. This includes utilizing your website, social media outlets, online advertisements (such as AdWords or Facebook Ads), email marketing campaigns, and any other digital advertising methods you can think of. The main benefit of using digital marketing is the fact that it’s an affordable way to reach a wide range of people who are actively searching for your exact product or service offering.
2. Outbound Marketing
Outbound marketing is often a mix of online and offline activities. This marketing strategy may include online advertising, local newspapers or radio, billboards, television commercials, and so on. With outbound marketing, you’re attempting to reach people who will likely not be searching for your product offering online.
3. Inbound Marketing
Unlike outbound marketing, inbound marketing allows you to establish a strong online presence by attracting traffic from relevant searches. Inbound marketing includes not only your website but other forms of social media and content marketing too.
This digital marketing method is popular because it allows companies to attract highly targeted leads. Unlike paid online advertising, inbound marketing attracts your target audience as they are actively searching for your product or service. Not only is it cost-effective, but it is also great for establishing your brand and boosting your ranking with search engines.
4. Search Engine Marketing
In order to have your site rank on the first page of search results, you’ll need to focus some of your efforts on Search Engine Marketing (SEM). Search engine marketing is used to drive traffic to your website through Search Engine Optimization (SEO) and pay-per-click (PPC) advertising.
Search engine optimization is crucial in search engine marketing. It helps your website show up on the first page of search results for a certain topic or keyword. For example, if you own a painting company, your keywords might include “painting company near me” or “house painters.”
Pay-per-click ads allow businesses to pay to have their site shown at the top of a list of related search results. Utilizing services like Google Ads, businesses bid on keywords to have their website shown at the top of the search engine results page (SERP).
Using a blend of search engine optimization and PPC ads will help you gain more valuable traffic to your website. The higher quality your content is, the higher the search engines will rank your website for targeted keywords.
5. Social Media Marketing
Utilizing social media platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok, companies can cultivate a positive brand image by connecting with potential customers. Social media marketing is used to establish your company as an industry authority, promote sales or specials, gain new clients through word-of-mouth, and much more.
The recipe to social media marketing that converts is creating content that’s of value to your followers, posting consistently, and engaging with your social media followers. If you only promote your products or services on social media, you won’t see the success you’re hoping for. Consider sharing helpful tips & tricks, post compelling images and videos (like before and after’s), and encourage interaction through your captions.
You can also encourage your existing customers and/or your target audience to create user-generated content (UGC). User-generated content is, as its name says, user-generated and it incentivizes people to share your product or service offering with their friends.
Do research to understand which social media platform your ideal customers are already on. Facebook, Twitter, LinkedIn, and Instagram all have different approaches for marketing strategies, so be sure to focus your efforts on where you’ll best be able to generate leads.
6. Content Marketing
Content marketing is one of the best ways to establish your business as an authority in your industry. Content marketing entails sharing posts on social media, creating blog content, and other forms of online educational material that can be helpful to your audience.
The primary goal of content marketing is to educate your audience, gain their trust, and then eventually convert them into customers. For example, if you own a gym, you might share blog posts that help people learn how to do squats or start an at-home workout routine.
Content marketing is a great way to reach your target audience since you’re providing value for free. This creates brand loyalty as you become the trusted resource in your industry. The marketing content you produce should be focused on the problems and answers your ideal customers might look for.
7. Email Marketing
Email marketing is an effective digital marketing tool that allows you to stay in touch with your audience on a regular basis. Email marketing has a great return on investment. For every $1 spent on email marketing businesses receive an average return of $36. Now you understand why so many companies use email as a way to promote their products of services!
The best way to start your email marketing efforts is to collect email addresses via a lead capture form placed on your website. These forms may vary in size and complexity, but they are often very straightforward with fields for a person’s name and email address. The fewer fields you have, the more likely customers are to complete the form.
Create an email marketing campaign that’s sent weekly or monthly. During your email outreach, establish credibility, share helpful content, highlight your products and services, and eventually ask for the sale. Be sure to include a call-to-action at the end of each email. Calls-to-action may include checking out a specific product or service offering, downloading an item that was mentioned in the email, and visiting your website.
8. Video Marketing
From social media to business websites, video marketing has become part of many small business marketing strategies. Video marketing allows people to really get to know your business and establish you as an authority figure in your industry online.
Businesses can use video marketing for sales, explainer videos, events, or even testimonials from existing customers. Videos don’t need to be fancy or expensive. Most smartphones can record high-quality videos, and free editing software like iMovie or Canva help you edit your footage together to create a compelling story for viewers.
9. Affiliate Marketing
Affiliate marketing is when a person promotes a product or service from a company and receives a commission if they convert someone to a customer.
You’ve likely seen this digital marketing strategy on social media channels with influencers, but this isn’t the only way affiliate marketing is done.
It’s not uncommon for companies to become affiliate partners. Find a brand or company that aligns with yours (but does not compete), and offer a commission on sales to customers they send your way.
10. Proximity Marketing
Proximity marketing is an emerging marketing strategy that uses mobile apps near brick-and-mortar businesses to provide coupons, deals, or discounts.
Proximity marketing uses technology like Bluetooth beacons or geofencing to determine when someone is close by, and then pushes offers to their smartphones. This digital marketing strategy can be used in all kinds of businesses like salons, restaurants, grocery stores, clothing stores, etc.
Digital marketing strategies for your business
With so many marketing channels to explore, it can be hard to know where you should start. But don’t worry – we’re here to help! We’ve provided our top 10 types of digital marketing that will allow you and your company the opportunity for success in our ever-changing industry. From content marketing or video production to affiliate partnerships and SEO, there’s a strategy for every business out there.
Our team is ready and waiting with advice on how best to use these strategies once they’re implemented into your digital presence. Which type of marketing do you think would work best for your small business?